top of page

Sales & Conversion
This category focuses on strategies to help small business owners turn followers into customers. Explore tips on improving sales funnels, writing high-converting copy, optimizing calls-to-action, and building trust that leads to consistent conversions and revenue growth.


What Is a Lead Magnet?
I remember when I first learned about lead magnets thinking, “Agh! This feels salesy!” At the time my husband (who also is in marketing)...
Apr 33 min read


How to Boost Sales by Knowing Your USP, Using Bonuses, and Leveraging Testimonials
If you know my story you know that I worked at the Utah Department of Health for 16 years. As a communications coordinator there I worked...
Mar 66 min read
bottom of page
