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We’ve all had those big, exciting ideas that keep us awake at night—the kind that light up your brain and make you think, “This could change everything.”  The vision is crystal clear, full of potential and possibility. But then comes the tricky part: turning that vision into something real, tangible, and actionable. If you’ve ever felt stuck between dreaming and doing, you’re not alone. I’ve been there too, and it’s taught me a few valuable lessons about what it takes to cros

I check out during the holidays. When I was working at the Utah Department of Health all of the agencies we worked with were out of the...

Strong communication is the backbone of any thriving small business—but it’s also one of the first things to break down as teams grow, pivot, or juggle multiple roles. If you’ve ever felt like your message isn’t landing, your team is misaligned, or tasks are falling through the cracks, you’re not alone. Communication gaps can quietly chip away at productivity, morale, and trust. The good news? Most of them are fixable once you know what to look for. Below are five common comm

In the world of business, the old saying “it’s not what you know, it’s who you know.”  I’ve been saying this a lot lately with the...

If you’ve ever felt like your team is misaligned, your messaging is inconsistent, or you’re doing all the talking  but no one’s really...

Want to create content that connects on more than just a surface level? In this blog post, we break down how to build real emotional connection and community through the power of storytelling and meaningful engagement. You’ll learn 4 ways to use storytelling in your captions to build trust, spark emotion, and bring your audience into your world—plus 5 practical ways to keep that connection strong by actively engaging with your followers. If you’re ready to move beyond likes a

In this post, we break down a smarter, more strategic way to show up online. You’ll learn how to balance value-driven content with promotional messaging, how to educate your audience in meaningful ways, and how batch-creating content can save you serious time and energy. Whether you’re launching something new or just trying to stay visible without burning out, this guide will help you create content that connects—and converts.

Want to write emails your audience actually reads? This blog post gives you 7 easy formatting tips to make your emails more skimmable, engaging, and effective—plus 8 subject lines that spark curiosity and 25 high-converting CTA ideas to boost your click-through rate. Whether you're new to email marketing or ready to refine your strategy, this guide will help you simplify your message and get results.

Your brand story is more than a background—it’s the heartbeat of your business. It’s what helps people connect with you, trust you, and remember you. In this blog, we’ll explore how a compelling brand story builds emotional connection, sets you apart from competitors, and becomes the foundation for meaningful, lasting growth.

I remember when I first learned about lead magnets thinking, “Agh! This feels salesy!” At the time my husband (who also is in marketing)...

If you know my story you know that I worked at the Utah Department of Health for 16 years. As a communications coordinator there I worked...

Learn how to confidently pitch your small business to media outlets, build authentic relationships with journalists, and land meaningful PR.

Business playbooks, templates, and formulas often promise success—but they can leave entrepreneurs feeling overwhelmed, burned out, or out of alignment with their true vision. Every business is unique, which is why the best strategy starts from within.