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Want to write emails your audience actually reads? This blog post gives you 7 easy formatting tips to make your emails more skimmable, engaging, and effective—plus 8 subject lines that spark curiosity and 25 high-converting CTA ideas to boost your click-through rate. Whether you're new to email marketing or ready to refine your strategy, this guide will help you simplify your message and get results.

Your brand story is more than a background—it’s the heartbeat of your business. It’s what helps people connect with you, trust you, and remember you. In this blog, we’ll explore how a compelling brand story builds emotional connection, sets you apart from competitors, and becomes the foundation for meaningful, lasting growth.

I remember when I first learned about lead magnets thinking, “Agh! This feels salesy!” At the time my husband (who also is in marketing)...

If you know my story you know that I worked at the Utah Department of Health for 16 years. As a communications coordinator there I worked...

Learn how to confidently pitch your small business to media outlets, build authentic relationships with journalists, and land meaningful PR.