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What Is a Lead Magnet.... And Why You Definitely Need One!
I remember when I first learned about lead magnets thinking, “Agh! This feels salesy!” At the time my husband (who also is in marketing)...
Apr 33 min read


How to Boost Sales by Knowing Your USP, Using Bonuses, and Leveraging Testimonials
If you know my story you know that I worked at the Utah Department of Health for 16 years. As a communications coordinator there I worked...
Mar 66 min read


How to Confidently Get PR for Your Small Business
Learn how to confidently pitch your small business to media outlets, build authentic relationships with journalists, and land meaningful PR.
Feb 65 min read
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