What a Communication Assessment Can Teach You

If you’ve ever felt like your team is misaligned, your messaging is inconsistent, or you’re doing all the talking but no one’s really hearing—you’re not alone. Communication is the heartbeat of any successful organization, and if the communication is not open, clear, and concise the organization can lose its pulse.

That’s where a Communication Assessment comes in. Think of it as a deep-dive audit of how your internal messaging flows—what’s working, what’s not, and what could be working way better.

Whether you’re a growing small business or an established organization, a communication assessment can teach you more than just where to tweak your email structure. It can give you the insight to lead more effectively, engage your team more meaningfully, and connect with your audience more powerfully.

During my time at the Utah Department of Health I conducted several internal communication assessments. I always used the same methodology: survey, staff interviews, group meetings, etc. to determine a list of recommendations to help improve gaps in communication, communication flows, and ultimately open communication among team members. 

With every assessment themes would arise, from lack of trust in a particular supervisor to unclear or un realistic expectation of job duties. I learned about organizational structure, culture, and function and how that directly correlates to how a team communicates.

Conducting a communication assessment and learning these themes is vital to a small business. By identifying these weak spots, you can improve team alignment, boost morale, and avoid the costly effects of miscommunication—like burnout, turnover, or missed opportunities. Externally, a communication assessment sharpens your brand voice across platforms, ensuring your message resonates with your ideal audience and builds trust. It also helps you establish scalable systems, making it easier to grow your team, expand your reach, and serve more customers without the chaos. Simply put, a communication assessment isn’t just about fixing what’s broken—it’s about creating a foundation for lasting clarity, connection, and growth.

Here’s what a Communication Assessment can teach you:

1. Where Your Messages Are Getting Lost

Ever shared an update or company-wide decision and found out half your team didn’t know it happened? A communication assessment uncovers where breakdowns occur—whether it’s in the tools you’re using (Slack, email, meetings), the way information is shared, or how frequently it’s delivered. If your team isn’t aligned, your clients will feel it too.

2. Whether Your Brand Voice Matches Your Values

Your messaging says a lot about your brand—but does it reflect your core values? Are your internal messages consistent with your external voice? Are your emails, social posts, and customer interactions aligned with what you say you stand for? A communication assessment helps ensure that how you speak matches who you are.

3. How Aligned Your Leadership and Team Really Are

Gaps between leadership and team communication can lead to disengagement, confusion, and even turnover. Through surveys, interviews, and messaging audits, you can uncover whether your leadership’s intentions are being clearly communicated—and how your team perceives those messages.

4. Where You’re Missing Opportunities to Build Trust

Trust isn’t built in grand gestures—it’s built in consistent, clear, human-centered communication. A communication assessment often highlights missed opportunities to build trust through transparency, regular feedback loops, and a more approachable tone. It’s about shifting from talking at people to talking with them.

5. How to Strengthen Both Internal and External Relationships

Communication isn’t just a marketing function—it’s a relationship builder. A well-done assessment connects the dots between how you talk to your team and how your team talks to your customers. It helps you create alignment, reduce silos, and foster a culture where people feel heard, informed, and empowered.

One Last Thing

If you're ready to communicate with more clarity, connection, and confidence—this is your sign. A Communication Assessment gives you the insights, tools, and strategy to stop guessing and start connecting on purpose.

You’ll walk away with: 

✅ A clear picture of what’s working (and what’s not) 

✅ Practical recommendations to strengthen your messaging 

✅ Tools to create real alignment—from leadership to team to customer

Let’s build a brand that communicates with heart and intention—every step of the way.

Always Remember,  

Build your business in a way that feels good to you.

Katie