Make Your Emails Easy to Read and Hard to Ignore
- Katie McMinn
- Jun 4
- 4 min read
Let’s be honest—people don’t read emails word-for-word. They skim. And if your emails feel like a wall of text, most readers will close them before they ever reach your call-to-action.
The good news? You don’t need to be a copywriting genius to write emails people actually want to read—you just need a few formatting tricks and a little strategy.
Here are 7 quick ways to make your emails skimmable, engaging, and effective (plus bonus subject lines and CTA ideas to boost clicks!).
1. Use Short Paragraphs
Keep it brief. Aim for 1–3 sentence paragraphs max. Big blocks of text are overwhelming—especially on mobile. Shorter paragraphs invite the eye to keep moving.
2. Break Things Up with Bold Text
Bold keywords, key takeaways, or your CTA. It draws attention and helps your reader scan for what matters most.
Example: Here’s what you’ll learn: → How to write faster → Where to find content ideas → How to sell without sounding salesy
3. Use Bullet Points for Lists
Whether it’s tips, benefits, or steps, bullets make content easier to digest.
✔ Quick to read✔ Easy on the eyes✔ Great for action items
4. Include Clear Subheadings
Subheadings break up your content and guide the reader through the email. Use them like road signs.
Examples:
What You’ll Get
Why It Matters
How to Use It
5. Leave White Space
White space is your best friend. It makes everything easier to read and prevents your message from feeling cluttered.
🧠 Less visual noise = more engagement.
6. Use Buttons or Standout CTAs
Don’t bury your CTA in a paragraph—make it pop! Use bolded links or buttons with action-oriented phrases.
Example: 👉 Grab Your Free Guide Here
7. Stick to One Idea Per Section
Each part of your email should have one clear takeaway. This keeps your message focused and easy to follow.
Now that your email layout is clean, engaging, and easy to read—let’s make sure people actually open it. Because no matter how well your message is crafted, it won’t matter if it never gets seen. That’s where subject lines come in. A great subject line grabs attention, builds curiosity, and makes your reader want to click. Here are eight subject lines that do just that.
8 Subject Lines That Spark Curiosity
Your subject line is your first impression. Make it count. Try one of these:
“You’re not going to believe this one thing…”
“What no one tells you about growing your business”
“This simple shift changed everything for me”
“Have you been doing this wrong the whole time?”
“The truth behind [insert topic] no one talks about”
“She almost gave up… then this happened”
“I wasn’t going to share this, but…”
“There’s something you need to see before Friday”
Subject lines are the first (and sometimes only) impression you get to make in someone’s inbox—so make it count. The best subject lines spark curiosity by teasing value, asking a question, or hinting at something unexpected. They make your reader pause and think, “Wait… what’s this about?” Without giving everything away, a curiosity-driven subject line encourages opens and invites readers into the full message. Think of it as your headline—it should be clear, intriguing, and impossible to ignore.
Once you’ve grabbed your reader’s attention with a curiosity-piquing subject line and delivered a well-structured, skimmable email, there’s one final step that makes all the difference—telling them what to do next. That’s where your call-to-action (CTA) comes in. A strong CTA gives your reader a clear, compelling next step, whether it's downloading a resource, booking a call, or checking out your latest offer. Below are 25 clear CTA ideas to help you guide your audience with confidence.
25 Clear Call-to-action Ideas for Emails
Lead Magnet / Freebie Downloads
👉 Download Your Free Guide
🎁 Get the Checklist Now
📥 Grab the Free Template
✨ Claim Your Bonus Resource
📚 Access the Mini Course
Sales / Offers / Product Launches
🛍️ Shop the Collection
🚀 Enroll in the Program
💳 Start Your Free Trial
🔥 Get Instant Access
⏳ Save My Spot Before It’s Gone
Bookings / Calls / Consults
📆 Book Your Free Discovery Call
💬 Schedule a 1:1 Chat
🤝 Let’s Talk – Pick a Time
📞 Reserve Your Session
✅ Apply to Work With Me
Engagement / Community Building
💌 Reply & Tell Me What You Think
📲 Join the Conversation on Instagram
🙋♀️ Vote in This Quick Poll
📣 Share This Email with a Friend
💬 DM Me with Your Question
Content Promotion (Blog/Podcast/Video)
🎧 Listen to the Latest Episode
📝 Read the Full Blog Post
📹 Watch the Quick Tutorial
🔗 Check Out This Resource
🌐 Visit Our Website for More
One last thing
Skimmable emails = more clicks, better engagement, and happier subscribers. Use these tips and tools to simplify your email strategy and actually get your audience excited to open what you send.
Ready to take it to the next level? Pair this with a lead magnet and watch your list grow.
Always Remember,
Market your business in a way that feels good to you.
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